Guide
How to follow a company's news and earnings
To follow a company properly, track two things: its news flow (press releases, SEC filings, analyst actions, insider trades) and its calendar, the next earnings date above all. The goal is to have both come to you in one feed instead of checking the company's investor-relations page, EDGAR, and a news site separately. Put the ticker on a watchlist, point a feed at it, and mark the earnings date, and you'll catch what's material without the ten-tab routine. Brief Equity does this for the names on your watchlists: one feed of news, filings, transcripts, insider trades, and ratings, plus an events calendar with each company's earnings date.
By The Brief Equity Team · Published
What it means to follow a company
Following a company is two streams. One is its news: press releases, SEC filings, analyst upgrades and downgrades, insider buying and selling. The other is its schedule, mainly the next earnings date, when the story gets tested against numbers. Miss either and you're reacting late to something you could have seen coming.
Owning a stock and never reading its 8-Ks is how people get surprised. The information is public and usually free on EDGAR; the work is aggregating it so you actually see it instead of remembering to go look.
How to set up following a company
- Add the ticker to a watchlist so the tool knows to track it.
- Point a feed at it: news, press releases, filings, insider trades, and analyst ratings in one stream.
- Filter out the routine noise so only the filings and actions you care about show.
- Mark the next earnings date, and any economic dates that move the stock.
- Keep your own notes on the name nearby, so a new headline lands in context.
The filtering step matters more than it sounds. A busy company files constantly, and most of it is routine. Being able to hide the boilerplate and keep the material filings is the difference between a feed you read and one you ignore.
The sources worth following
| Source | Tells you | Where it comes from |
|---|---|---|
| Press releases | Company-issued news and results | The company's IR |
| SEC filings | 10-K, 10-Q, 8-K, and more | SEC EDGAR |
| Earnings transcripts | What management said on the call | The earnings call |
| Insider trades | Form 4 buys and sells by insiders | SEC EDGAR |
| Analyst ratings | Upgrades, downgrades, price targets | Sell-side analysts |
EDGAR is the authoritative, free source for the filings and insider trades, and it's worth knowing directly. The reason to use a feed on top of it is aggregation: EDGAR shows one company's filings, but it won't merge them with the press releases, transcript, and ratings into a single timeline for the names you follow.
Following a company in Brief Equity
Add a company to a watchlist and Brief Equity pulls its news, press releases, earnings-call transcripts, SEC filings, insider trades, and analyst ratings into one feed, each in its own tab with filters. An events calendar carries the earnings date for every name you track, plus major US economic events, so the schedule sits alongside the news.
The feed follows your context: across all your watchlists at once, narrowed to a single list, or scoped to one ticker on its stock page. Filings and insider trades come from SEC EDGAR, so they cover companies that file with the SEC. The market data is delayed, so this is for staying current on a thesis, not for trading the tick.
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Frequently asked questions
- How do I follow a company's news and earnings?
- Put the ticker on a watchlist, aggregate its news and filings into one feed, and mark its next earnings date. The aim is to have press releases, SEC filings, transcripts, and the earnings schedule reach you in one place instead of across several sites.
- How can I get a stock's filings and press releases in one feed?
- Use a tool that pulls from SEC EDGAR for filings and from newswires for press releases and merges them by ticker. Brief Equity does this for the names on your watchlists, with a separate tab and filters for each source.
- How do I find a company's next earnings date?
- An events calendar tied to your watchlist is the simplest way. Brief Equity surfaces the earnings date for every ticker you track, alongside major US economic events, in both a month grid and a right-rail upcoming list.
- Do I have to check ten sites to keep up with a stock I own?
- No, that's the point of a feed. Aggregating a company's press releases, filings, transcripts, insider trades, and ratings into one stream replaces the routine of visiting IR pages, EDGAR, and news sites one at a time.
Brief Equity is built by investors, for investors. For research, not investment advice; market data is delayed. Figures and rules reflect public information at the time of writing and can change. Verify anything time-sensitive at the linked primary source.